Product Manager Archetypes (Part 2)
How to match the right product manager for your projects.
There are many types of product managers in the tech industry today. To drive the right results for your organization, you want to match the right product manager archetypes with projects in your organization. Match them wrong, and it can derail your teams and goals.
This is part 2 of this series. For part 1, here.
In this series, we will talk about various archetypes of product managers:
Part-1: Jill-of-all-trades, Engineering-focused, Design-focused,
Part-2: User & Community-focused, Delivery-focused,
Part-3: Stakeholder-focused and Sales-focused.
User & Community-Focused
Product managers who are user and community-focused are extremely empathic to end-users and try to solve users’ problems to improve lives. These product managers are data-driven, where they collect multiple layers of data and feedback to drive product priority decisions. They collect direct user interviews, surveys, system usage data, drop-off measurements, user flows, etc. With all these data, product managers may further create usage/feature experiments and multi-variant testing to understand better how to engage audiences…
