Product Manager Archetypes

How to match the right product manager for your projects.

Edmond Lau
6 min readSep 2, 2021

There are many types of product managers in the tech industry today. To drive the right results for your organization, you want to match the right product manager archetypes with various projects in your organization. Match them wrong, and it can derail your team and goals.

Photo by Leon on Unsplash

In this series, we will talk about various archetypes of product managers:

Part-1: Jill-of-all-trades, Engineering-focused, Design-focused,
Part-2: User & Community-focused, Delivery-focused,
Part-3: Stakeholder-focused and Sales-focused.

Jill / Jack of All Trades

They are those product managers who you typically find in early-stage startups, bridging the gap between engineering, sales, customer success, and marketing. They are willing to put in the time to learn about everyone’s functions and try to balance and establish priorities among all groups.

Often, when new grads with technology or design background enter the workforce as product managers, they bring a lot of energy and curiosity to the team. They fit really well at early-stage startups and newly formed teams.

What type of product work they fit…

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